Why Corporate Companies Are Discovering the Dome

When most people think of fulldome, they think of planetariums. Science centres. Schools. But some of the most interesting work I have done in recent years has been for corporate clients and visitor attractions who have nothing to do with astronomy at all.

CORPORATE

4/1/20261 min read

What Corporate Clients Are Using It For

Schindler, the global lift and escalator manufacturer, wanted a memorable way to communicate their vision of future city design to customers and stakeholders at their Zurich headquarters. The answer was an 11-metre geodesic dome inside their showroom, with a bespoke 360-degree film placing audiences inside the future world Schindler was helping to build. The installation won the InAvate award for best project in the Corporate and Industrial category.

At the National Maritime Museum in Greenwich, I sourced, specified and installed a geodesic dome and projection system for their Astronomers Take Over gallery. With the Peter Harrison Planetarium closed for refurbishment, the dome gave visitors a fully immersive alternative planetarium experience inside the museum.

In Lucerne, I work with an eye surgeon who uses fulldome visuals to teach surgical techniques. The immersive environment makes it possible to demonstrate procedures in a way that flat screens simply cannot.

What these projects share is that the dome gave each client a way to communicate something that conventional presentation formats could not. That is what keeps corporate clients coming back to this medium.

Interest Is Growing

Corporate use of the dome is still relatively under-explored, but enquiries are increasing. For education, training, conferences, outreach, product launches and high-stakes client presentations, it is a medium that delivers an experience a boardroom simply cannot replicate.

If you are curious about what the dome types and dome installation or bespoke fulldome content could do for your organisation, get in touch.