What Marketing Materials Do You Need to Distribute a Fulldome Show?

I have seen some shows fail to get licensed because the marketing pack was not ready. Not because the content was weak. Because the trailer was not finished, the stills were not formatted, the education materials did not exist.

DISTRIBUTION

5/29/20262 min read

Marketing materials for a fulldome show: poster, stills, script, laptop, dome behind.

A venue or distributor expresses interest and suddenly there is scrambling. The moment of interest is not the time to pull together materials. Here is what needs to be ready before approaching anyone.

A Trailer

Non-negotiable. It is the first thing any venue or distributor will ask for and the single piece of material that will do the most work. If the trailer does not make someone want to show the film, nothing else in the marketing pack will change that. This can be 16:9.

Stills

Use the best images from the show, and a variety formatted specifically for social media use. Venues need ready-to-use imagery to promote content to their audiences. I always supply stills pre-formatted so venues can use them straight away without additional work on their end. I offer to add on their logo.

A Poster

Simple but essential. Venues display these physically and digitally and it needs to communicate the show at a glance.

Education Materials

This is the most underestimated item on the list. The school audience is one of the most important markets in the planetarium world, programming the daytime slots. Education materials that allow students and families to continue the learning at home are something venues actively look for when selecting content. They signal that a show has been thought through beyond the screening itself.

A Time-coded Script

Venues in non-English-speaking countries will often want to produce their own language version of a show. A time-coded script makes that possible and without one, a significant part of the global market is inaccessible. I include this as standard for every show I distribute.

One Thing Most Producers Miss

Have all of this ready before approaching venues or distributors. Not almost ready. Ready. The moment a venue or distributor expresses interest is not the time to finish the trailer or format the stills. That delay costs the relationship.

Preparing the marketing pack early also forces clarity about what the show is and who it is for. That clarity comes through in every conversation.

If you are preparing a fulldome show for distribution and want to make sure your marketing materials are doing the right job, get in touch.